brand extension

Analysis of fashion brand extension and dilution

刍议服装品牌延伸与稀释现象

Only time will tell if Fourrure is a commercial success, but placing the house on this rarefied stage is a neat bit of brand extension, all part of Beccari's desire "to promote and promote and promote," according to Lagerfeld.

Haute Fourrure系列高级女装上市后是否会一炮打响，一切留待时间去检验，但进军曲高和寡的皮草时装业，实属芬迪正常的业务拓展，在老佛爷看来，这一切都是实现公司CEO贝卡利“开拓、开拓、再开拓”的意图内容。

Given a high quality brand, customers tend to favor its extension product as well, and vise versa.

如果原产品质量好，消费者倾向于认为延伸产品的质量也好，反之亦然。

The outstanding character of the paper is to use the totally new angle of view-products composition mangement-and accompany with the model to analyse systematically and expound the brand extension.

本文的突出特点是能够从产品组合的全新视角，设计出品牌延伸模型来系统分析和阐述品牌资产的延伸问题。

So far as I know about the scope of the brand extension, this paper discusses the brand extension in its narrow and broad sense respectively.

根据本人对品牌延伸范围的界定，文章分别探讨了狭义的品牌延伸和广义的品牌延伸。

The end of the chain is brand extension, and the main earnings come from brand extension.

其中,链条的最末端即是品牌延伸.动画产业中的盈利主要就来自后期的品牌延伸市场.

In such a condition relative studies of brand extension need to be confirmed and verified.

在此情况下,研究消费者对品牌延伸的影响和评价有着重要意义.

Meanwhile, the article also further validate the differences between luxury brand and non-luxury brand images after brand extension.

同时，本文还进一步验证了奢侈品品牌与非奢侈品品牌在品牌延伸后，对母品牌形象影响的回溯过程中存在差异性。

And as to obtain economies of scale of the brand extension strategy, has been widely used.

而作为获取规模经济效益的品牌延伸策略, 得到了广泛应用.

Eg: 1 The Coca-Cola Company might have been wiser to leave the old Coke alone and introduce New Coke as a brand extension.

可口可乐公司本应聪明一点，让老牌可乐照卖不误，同时将新口味可乐作为品牌延伸推向市场。

And the coordination of various departments with Sprite brand extension is expected to reach sales goals.

以及协调各部门配合雪碧品牌的推广以达到预期的销售目标.

Power mechanism means the mechanism if the main bodies relating with brand extension have power to evaluate the brand extension evaluation activities.

指出，动力机制是指与品牌延伸有关的主体有无动力从事品牌延伸评价活动的机制。

A Study of Consumer Perception about the Product of Brand Extension

品牌延伸与消费者商品知觉的研究

Brand extension has become a quite useful new product strategy.

品牌延伸是公司常用的新产品策略之一.

On the one hand, numerous studies show that luxury brand extension have a strong ability to extend; on the other hand, the failures of luxury brand extension are everywhere.

一方面，国内外的众多研究表明奢侈品品牌的延伸力很强；另一方面，失败的奢侈品品牌延伸又屡见不鲜。

brand extension relates to what can be transferred into the new extended product in the present brand equity.

而且品牌的可延伸性与现有品牌权益中可以转移到新的延伸产品中的因素有关。

In this paper, the author will explore the effects of gender differences on brand extension evaluation.

因此,本文作者将性别差异的影响放到品牌延伸评价中去,去探索消费者性别差异对品牌延伸评价的影响.

product market outcome brand equity is formed by three factors, which are brand extension, price premium, and repeat purchase.

产品市场产出由「品牌延伸」、「溢价」与「重复购买意愿」三个维度组成。

Finally, intermittent extension, which means that brand extension is weakly related with original brand products, such as Yamaha motor and Yamaha electronic organ.

间断延伸，即产品延伸与原品牌产品相关性较弱，如雅马哈摩托车和雅马哈电子琴。

However, many cases of both unsuccessful and successful use of brand extension force people to reevaluate brand extension strategy.

成功和失败的案例迫使企业重新反思品牌延伸策略的价值和意义。

In the case study, we examine the practice of ONLY, which implements the Brand Extension and establish Brand Management System.

在案例分析部分，本文以交大昂立公司实行品牌延伸战略和建立品牌管理体制（品牌经理制）为个案分析。

Small and Medium Enterprises; Brand; Independent Innovation; Brand Equity ; Brand Extension; Equity Management.

中小企业; 品牌; 自主创新; 品牌资产; 资产管理.

A rational brand extension and expanse is to make full use of the immaterial capital, which is the containable brand's essential value, and to fulfill the leaping development of the enterprise.

理性的品牌延伸与扩张就是充分利用具有包容力的品牌核心价值这一无形资产，实现企业跨越式发展。

Effects of Parent Brand Image and Fit on Brand Extension Attitude

母品牌形象、拟合度对延伸产品态度的影响研究

Product signals always dilute the brand equity via brand extension, marketing agencies and competitors'action.

产品信号可以通过品牌延伸 、 营销中介、竞争者等途径产生品牌资产稀释作用.

This research is the springboard of brand extension principles and decision-making processes.

这个问题成为研究品牌延伸原理和决策的基本出发点。

Fashion Brand Extension and Design Association

论服装品牌延伸及其设计关联

As market competition becomes much fierce and the introduction fee of new products becomes much high, more and more companies take the measure of brand extension, which means carrying the old brand into the new products.

而随着市场竞争程度的加剧和新产品导入费用的高涨，越来越多的企业相继采用了品牌延伸策略，即将已有的老品牌运用到新产品之上。

How to improve the rate of brand extension?

如何提高品牌延伸的成功率?

brand extension strategy is often used when companies introduce new products.

品牌延伸策略是企业推出新产品时常常采用的方法。